Animal Healthcare Marketing Agency

ABOUT MOBAS

The animal health sector has grown significantly in both complexity and opportunity over the last two decades. With pet ownership on the rise and consumers placing greater emphasis on animal wellbeing, there’s a heightened demand for trusted veterinary products, services, and education. At the same time, veterinary professionals are under increasing pressure to deliver clinical excellence while navigating a crowded, competitive marketplace. For animal health brands — from pharmaceutical companies to nutrition and diagnostics providers — success demands a marketing approach that is both highly specialised and insight-led.

Mobas is a trusted Animal Health Marketing Agency with over 20 years of experience in the sector. We’ve had the privilege of partnering with some of the world’s leading animal health pharmaceutical companies, including CEVA, MSD Animal Health, Elanco, Novartis, Janssen Animal Health, and Animalcare. Our expertise spans strategic brand development, multichannel campaigns, product launches, and educational outreach — all tailored to the specific needs of both pet owners and veterinary professionals.

We create and deliver targeted, high-impact campaigns that connect brands to the audiences that matter most. Whether it's raising awareness around preventative care, supporting product adoption in clinical settings, or driving consumer demand for new treatments, our work is grounded in sector insight and audience understanding.

Our animal health marketing services cover:

• Veterinary marketing and communications: Delivering credible, compelling materials for clinical audiences, including product education, CPD content, and technical campaign collateral.

• Pet owner marketing campaigns: Engaging consumers with content that builds trust, improves compliance, and promotes responsible animal care.

• Product and treatment launches: Providing full go-to-market strategies for pharmaceutical companies, from messaging frameworks to digital activations and sales tools.

• Brand strategy and positioning: Helping animal health organisations articulate their value proposition, tone of voice, and visual identity in a competitive and regulated environment.

• Digital and multichannel delivery: Activating campaigns across web, social media, in-practice communications, print, and video — ensuring messages reach the right audience, on the right platform.

Our work as a veterinary marketing agency is driven by a deep respect for the scientific integrity of our clients and the emotional bonds that define pet ownership. We work in close collaboration with regulatory teams to ensure every campaign aligns with industry standards while resonating powerfully with the intended audience.

From companion animals to livestock and equine care, our experience covers a wide range of therapeutic areas and market segments. Our long-standing partnerships with industry leaders demonstrate our ability to deliver creative, compliant, and commercially effective campaigns in a demanding sector.

Whether you’re looking to launch a new product, rebrand your veterinary offering, or improve engagement with clinical and consumer audiences, Mobas is the Animal Health Marketing Agency that brings insight, creativity and measurable impact to every project.