Brand transformation in the food and beverage sector

25 May 2017 1 min read
Brand transformation in the food and beverage sector

The proliferation of new entrants and brand extensions within the food and beverage sector shows no sign of slowing. From artisan gins to the upmarket chain restaurants of TV chefs, the sector these days is characterised by diversity, innovation and intense competition.

More than ever, brands need to shape their essence into a compelling positioning that sets them apart. And more of them are coming to Mobas to take advantage of our commitment to transformational change.

Joint MD Pete Chaloner has led countless projects within the sector, working alongside stakeholders within leading brands in the sector. His work with leading UK brewery and restaurant brand Greene King has spanned digital marketing, website development and printed collateral – all driven by sharply honed strategic propositions.

Meanwhile, PR Account Director Amanda Bunn has a proven track record with high street restaurant brands, most recently for Bill’s. In fact the Mobas team has deep experience across the sector, with clients ranging from Muffin Break, Domino’s Pizza and Greencore to Hardy’s House, Hungry Horse, Loch Fyne and The Restaurant Group.

The expertise means that Mobas can assemble a multi-disciplined client team brimming with relevant knowledge:

  • Jess Martin, Account Management Director
  • Katie Sandell, Senior Account Manager
  • Ellen Chesterman, Senior Account Manager
  • Greg Bryant, Creative Lead
  • Clive Weatherley, Copy Head
  • Jon Parsons, Head of Digital
  • Steven Knibbs, Lead Developer
  • Robbie Rudge, Web Developer

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