Mobas campaign scoops prestigious industry marketing awards
Mobas and its long-term client Reynaers have scooped an award at the prestigious Construction Marketing Awards 2017.
Leading UK aluminium systems supplier of sustainable solutions for windows, doors and curtain walling, Reynaers, and Mobas, were joint winners of Best Use of Content Marketing.
The award was given to Mobas’ campaign for The View – Design Transformed. The View, a white paper that was devised, researched and designed by the team at Mobas, explores how architectural technologies such as computer-aided design, building information modelling and virtual reality are transforming how buildings are designed.
The night continued to get better for Reynaers, who went on to win a second award for Best Use of Events and Live Marketing, earned for R-Cuisine, a series of exclusive invitation-only events that build relationships between Reynaers and architects. Mobas supported this internally managed project with a social media campaign to drive engagement with attendees.
Judges at the CMA Awards praised Mobas and Reynaers for their clear, targeted campaigns, saying they made innovative use of marketing in the construction industry.
Peter Chaloner, Joint Managing Director at Mobas, said: “We’re delighted that our expertise in design, public relations and social media has been recognised by the CMA. We’ve been working in partnership with Reynaers for over five years, and devising these types of projects from scratch is really exciting because they allow us to work collaboratively and push the boundaries of creativity, all the while being underpinned by a tight strategy to reach Reynaers’ audiences and deliver results”.
Reynaers’ Marketing Manager, Rebecca Cope, said: “Our double win is wonderful news and we’re so proud of what has been achieved in partnership with Mobas. The success of our marketing campaigns lies in their execution so winning these awards is an excellent endorsement of the work we have created together”.
The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing and took place on 30th November at the Radisson Blu Portman Hotel, London.
The awards raise the profile of marketing professionals and their achievements. Supported by The Chartered Institute of Marketing Construction Industry Group (CIMCIG), the awards are an invaluable opportunity for recognition.