The PR and content team of strategic marketing agency Mobas has appointed leading expert in social media Neil Coomber-Webb to enhance and expand its range of services.
Neil has spent the last three years at Greene King, providing strategic direction and managing hundreds of sites for the business and its multiple brands. Alongside complex site management and content planning, Neil’s expertise lies in analytics and developing bespoke reporting systems. He brings to Mobas more than 25 years’ experience working in the creative industries, with the last decade focused on digital marketing.
As social media manager at Mobas, Neil will enhance the services currently offered to a range of clients and help meet the ever-increasing demand that Mobas is experiencing for these services. Neil will also be spearheading the launch of new services, including training, helping Mobas to become one of the leading providers of social media services in the east of England.
Becky Lamont, Director of the PR and Content team, said: “Social media is an integral part of our work as PR and content marketing specialists and Neil brings something very special to the team. His expertise and talent will help us to grow this service line, enabling us to offer businesses some of the best analytical and strategic social media support available.”
Neil Coomber-Webb said: “For businesses, the days of free social media activities are pretty much gone. With greater spend, there comes greater focus on ROI and analytics. As organic reach reduces, direct engagement with our audiences becomes ever more important - ignoring engagement will become increasingly detrimental to a brand, both from channel owners and audience's loyalty perspective. Working alongside the team at Mobas, I’m looking forward to helping many more businesses exploit fully the opportunities that a strategic and well managed campaign can deliver. It’s a great opportunity for me and a very exciting time as we ramp up for further successes in 2016.”