Podcast: What’s the point of targeting?

06 June 2020 30 mins

In episode five of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Shelby Haslam (Director of Strategy) explore what is the point of audience targeting. 

The outdoor advertising market is poised to eclipse newspapers in 2020 and billboard and bus-stop spending is growing as other traditional media cede ground to Facebook and Google. The Mobas team discusses how and why businesses should segment their audiences and why there is still some value in 'catch-all' marketing. 

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