Why social media needs to be a part of your marketing strategy
09 June 2017
2 min read
We can all agree that the modern customer journey is a complex one. Social Media Manager, Roseanna Davies, explains why it’s important to focus on the key beats that can help inspire and influence people to buy your product or service – in a clever way.
Social is no longer just about conversation and ‘nice’ content; No, no…it’s now an established marketing channel for customer acquisition, retargeting and engaging existing customers to support retention programmes. With big global names smashing social and small start-ups putting all their efforts into generating beautifully curated content it’s difficult to make sure you are getting the right content in front of the right people. Organic reach will soon become a thing of the past, so creating highly targeted ad campaigns that will put you in front of your key audience is crucial if you want to be seen and heard.
Connecting with your audience
It’s no secret that social generates more exposure for your business, but it also gives you the perfect opportunity to develop a loyal fan base. Keep your customers up to date with new products, give them some insight into what goes on and show them the personality of your brand and your people. Social was created to connect people, so use it to connect with your audience and learn a little more about them. Social gives you a window into the minds of your audience. Mobas will monitor the movements of your audience and competitors and will continually find new and valuable ways to captivate your audience through influencer management and campaign led content creation.
Traffic and search rankings
Our social clients see a positive benefit to their site traffic from our social marketing efforts. Businesses have long been noticing the benefit of social with many putting a focus on social marketing above SEO, PPC and print. When you share content on social media marketing channels you’re not only getting engagement, but also bringing visitors to your site. This, in turn, helps you boost your site’s visibility: social corresponds to SEO and indirectly influences website performance in Google. Mobas can manage your social ads and create traffic leads to specific products and landing pages. Did you know that Facebook has over a billion users on its own? Social paid advertising offers many in-depth targeting options to get to your perfect audience.
You may have noticed that many of the platforms have created “shoppable” features. We’re living in a world where consumers want everything instantly with very little effort – that also means that there isn’t an awful lot of brand loyalty. Social makes it easier than ever for audiences to buy on the spot with little to no interruption in experience. Depending on your business we can suggest the best ways to convert your social fans to paying customers.
Right place, right time
What we love about social marketing is the ability to capture the right people… I’m not talking about cookie approximations. Posts can be hyper-focused by geo-targeting, by behaviour, interests or to existing customer lists.
In the constant battle for consumer attention, taking advantage of new capabilities on social is a good way for businesses to get a leg up.
Right here, right now
We’re all moving at the rate of knots and that’s why social is so important. This means that an important announcement or crisis communication can be dropped as soon as it lands. Content also has a shorter shelf-life on social, but that’s a good thing. No one wants to see a company that doesn’t develop and evolve with its customers.
Mobas has a whole range of integrated offerings from full social management to campaign and project work. Get in touch below to find out more.