Virtual reality (VR) is something we’ve been advocating, experimenting with and deploying in earnest. We’ve been out on location shooting in immersive 360°, and also pioneering new ways to engage with our clients. Live VR streaming is a great way to engage with creative concepts from the comfort of your own office – as well as enlivening and enriching the creative process from start to finish.
In many ways, VR is a whole new way of thinking, designing and being. Yet despite its incredible sophistication, it is also cost-effective and instant – allowing immediate comment, feedback and development. Creatively it delivers incredible scope for augmenting reality in all sorts of ways, not least when it comes to highly engaging brand content.