At Mobas, we create websites and applications that do more than look good — they deliver measurable success. As a leading Cambridge web design agency, we specialise in crafting high-performing digital platforms that meet the demands of modern businesses and institutions.

From high-converting campaign sites and e-commerce platforms to large-scale corporate and academic websites, our website design agency brings the expertise and innovation needed to make your digital project a success.

Our audience-first approach ensures every site we build is crafted for engagement, performance, and growth. Combining UX-led design with technical excellence, we create responsive web design clients can trust to tell compelling brand stories, attract the right visitors, and drive conversions.

In an ever-evolving digital landscape, we stay ahead of the latest technologies and trends to deliver solutions that are not just fit for today but future-ready. Whether you need a bespoke website, an app, an e-commerce system, or a hybrid solution, we’ll guide you to the right technology for your goals.

We specialise in WordPress websites for B2B and B2C organisations, HubSpot for agile marketing sites, and Shopify for flexible, user-friendly solutions. Our team also leverages technologies like PHP, SASS, HTML5, JavaScript, Gulp, Jenkins, and Netlify to deliver seamless, high-performance websites across all industries.

Greene King Pub Partners website mock-ups

Saffron Walden Building Society web design mock-ups

Compare The Marketing Recruitment Website Mock-up

Royal Society of Chemistry Change Makers website mock-ups

Strategy first approach

We firmly believe that the success of every web project relies on a solid strategy. All our web design work is underpinned by strategic foundations. We put the user (your customers) front and centre of your website’s strategy. We create detailed personas of your audience to define their needs, which inform the scope for information architecture, features and content.

Our scoping process includes a series of workshops facilitated by our experienced team of digital strategists, who’ll work with you to define a project specification that will deliver and exceed your project objectives.

OUR CRAFT, EXPLAINED

Strategy first

We firmly believe that the success of every web project relies on a solid strategy. As a trusted website design agency in the region, all our Cambridge web design work is underpinned by strategic foundations. We put the user — your customers — front and centre of your website’s strategy.

By creating detailed personas of your audience, we define their needs, which in turn shape the scope for information architecture, features, and content — essential components of effective responsive web design Cambridge businesses can rely on.

Our scoping process includes a series of workshops facilitated by our experienced team of digital strategists, who’ll work with you to define a project specification that delivers — and exceeds — your project objectives.

Setting objectives for success

We’ll take a deep dive into the role of your website within your organisation. We seek to understand what success looks like, and how it’s measured, to ensure we’re all working toward the same common goals and KPIs.

Understanding audiences and their needs

Knowing what makes your customers tick is one of our essential ingredients. Having a comprehensive understanding of your audiences and their needs helps shape and inform the content and the design. We’ll agree on the value and volume of each audience to help us understand how to weigh our communications for each audience type.

Identify user tasks and customer journeys

Aesthetics and brand are important, but user experience and great content delivers conversions. By understanding your audience's needs (what they’re looking for), we map out key user journeys to influence how users navigate and travel through your digital asset. Every piece of content should be signposted to the next user action, whether that’s more content on a similar topic, or a call-to-action to enquire or complete a specific task.

Planning information architecture (IA)

Behind every great website is a well-organised IA, so that users know where they are, what they’ve found, what else they can discover and what to expect. And all of that is in line with best practice standards for creating, storing, accessing and presenting information. Using the insight gained from audience profiles, user task and journeys, we ensure that all of your digital content is organised effectively into a well-informed and logically planned sitemap.

Stakeholder research

With Mobas as their brand strategy agency, our clients get a true visibility of how their brand, product or service is viewed from the outside. To deliver this, we investigate their customers, staff and other key stakeholder groups to shape and form this understanding and develop the strategy.

We love HubSpot because it has so many brilliant lead generation and marketing automation possibilities. It’s the perfect all-in-one system for improving customer interaction.

Whether you opt for the free or licensed version of HubSpot CMS, you’ll benefit from the strategy and scoping expertise that you expect from Mobas. Our expert team will also guide you through the CMS platform and the various integrations available when choosing HubSpot, such as HubSpot CRM, Sales, Operations and Marketing Platform to deliver highly effective digital experiences for your customers.

We’ve been working with Drupal for over a decade. Drupal is arguably the best, most scalable, and most secure open-source CMS on the market. We have an arsenal of tested and trusted modules that enable us to design and build a broad range of projects from small to large-scale e-commerce platforms.

We like Drupal because of its ethos of being upwardly compatible which means the underlying technology of your website will never go out of date.

We also offer Drupal migration and version update solutions.