Insights

Podcast: Can too much competition be a good thing?

30 November 2020 40 mins
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Written by

Adam Tuckwell

In this episode of What's The Point, the after-hours podcast from Mobas, Adam Tuckwell, Katie Vickery and Greg Bryant discuss the latest advertising and marketing trends and draw conclusions around whether brands and companies can ever have too much competition?

Does a healthy level of competition keep your marketing fresh, your messaging on point and you're creative dynamic enough. Is there are a danger in becoming too safe and stale in our marketing if we lack a little pressure from our competitors in the field.