Insights

Podcast: Can too much competition be a good thing?

30 November 2020 40 mins
Written by

Adam Tuckwell

In this episode of What's The Point, the after-hours podcast from Mobas, Adam, Katie and Greg discuss the latest advertising and marketing trends and draw conclusions around whether brands and companies can ever have too much competition?

Does a healthy level of competition keep your marketing fresh, your messaging on point and you're creative dynamic enough. Is there are a danger in becoming too safe and stale in our marketing if we lack a little pressure from our competitors in the field.