Podcast: What’s the point of creativity?

29 July 2020 25 mins
Written by

Katie Vickery

During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Adam Tuckwell (Commercial Director) explore what is the point of creativity.

The Mobas team discuss why brands need to refocus on the effectiveness of creativity from top to bottom of every organisation.