Tourism business praises Mobas' approach to brand evolution
Attraction Tickets are famous for helping travellers explore the best of Florida, Paris, New York, California and many other amazing destinations. While the company had seen success with its existing brand, there was an appetite for change and a requirement to bring the brand up to date, so that it could be seen as so much more than its USA offering.
By treading the line between moving the brand forward and keeping the brand true to its roots, Mobas developed a new visual brand that was fitting for its newly defined proposition and the new brand name.
Following the completion of the project, Chris Bradshaw, Sales & Marketing Director, ATD Travel Services, shared his reflection on the project and Mobas’ approach.
“Mobas really took the time to get a deep understanding of our business. Rather than rushing straight into the design phase, they put our existing brand values and beliefs to the test, through comprehensive research including customer, supplier and employee interviews. While this approach affirmed a number of things we already knew, it also uncovered an emotional element that many of our customers felt when purchasing tickets from us, and this really helped shape the whole look and essence of the new brand.
“As a market-leader for over 15 years and having served over 4 million customers via Attraction Tickets Direct, there was a significant risk in changing the brand. We had to find the balance between attracting new customers with a more contemporary look and feel, while continuing to appeal to our core audience. This created some limitations, but Mobas were excellent in adapting to these restrictions, while ensuring that the new brand was still a significant step forward.
“As a business, we’re delighted with the results. Not only do we now have a new brand that we can be really proud of, but the whole process with Mobas was enjoyable from start to finish.”
Read our case study to discover more about the project.