Brand strategy agency: making strong brands that get results
As a leading brand strategy agency, Mobas helps companies that want to grow define, create, and deliver strong, one-of-a-kind brands. Whether you're starting a brand from scratch, changing your target market, or changing your brand identity, our team of strategists and creatives will work with you to help you stay ahead of the competition.
As a full-service brand development agency, we handle every part of strategic brand building. We make sure your brand communicates with purpose, clarity, and impact by creating strong brand positioning and architecture, as well as consistent visual identities and messaging for all of your marketing materials and social media channels.
Changing brands to help them grow We think that a strong brand starts with a clear brand promise and a deep understanding of your target market. We do a lot of market research, talk to stakeholders, and get feedback from customers to come up with brand strategies that work with your products and services and appeal to both current and potential customers.
We tailor our brand strategy work to fit your specific goals. We have worked with businesses in many different fields, from well-known companies that want to change their image to new businesses that want to grow. We help your brand stand out in crowded markets and build a real connection with the people who matter most by focussing on what makes it different.
From making plans to doing When it comes to brand strategy, ideas are just as important as execution. We help you make your strategic foundation a reality by using creative development, storytelling, and a full range of digital marketing strategy services. This includes everything from setting standards for your brand to making campaigns that work on all of your customer experience touchpoints, like your website and customer service.
We don't believe in branding that is only skin deep. We focus on making brands that last, like Coca-Cola, which is known around the world for being consistent and connecting with people on an emotional level. When we launch a new product or change the positioning of an existing brand, we use insight, creativity, and strategic thinking.
Work with a brand strategy agency that is successful Mobas knows how to use a strong brand identity to help you get more customers. We work closely with our clients to figure out what their brand stands for and how to get that message across through different channels.
If you're looking for a brand strategy agency that combines creative talent with business sense, let's talk. We'll work together to build a brand that motivates people to do their best and sets the stage for long-term success.
Brand foundations that drive success
We believe that your brand is the foundation on which your business sits: it shapes your product, service and behaviour, and it dictates how your customers feel about your business. Brand definition is the key to success, and the Mobas model is proven to bring new clarity and purpose to brands in a way that motivates teams and powers success. We believe that brevity is key if your team is to live and breathe your brand, so our brands are defined in two words, not 200 pages!
Strategic answers to your business challenge
Whether your challenge is to take advantage of a new opportunity, pivot your business, or prepare for a sale – a robust business and brand strategy is critical. Our experience as a strategic agency means that we regularly encounter challenges that some business people only see a couple of times in their careers. This experience enables us to respond quickly, with a proven methodology that delivers actionable insight and a clear, motivating plan.
Insight-driven strategy
Brands and strategies fail if they’re not believable or aligned to customer needs. Our specialist team of insight and research consultants reveal what your clients and stakeholders value most about you. This insight fuels strategy development and brand definition. Insight can also support go-to-market planning, competitor differentiation, product testing and the development of Employee Value Propositions that encourage high-calibre staff to join and stay with you.
Maximise for ROI of your new campaign with robust campaign planning
Strategic campaign planning makes sure that every penny of your marketing spend goes where it will add most value. We work across sectors and media channels, putting the customer at the heart of our strategic marketing plans. In the digital world we understand the importance of securing multiple touchpoints for a consistent campaign message, of first identifying and then driving the attitude and behaviour shifts that will deliver results.
Take the guesswork out with robust evaluation systems
Whether you want to understand the status quo, or to measure the impact of planned changes, getting the right evaluation systems in place is critical. From our offices in London and Cambridge, we develop key performance indicators (KPIs) for all elements of business performance, and to help clients measure and evaluate the impacts of their time, their investment and the activity of others. Acting blind is no longer an option: business strategy must be built and evaluated against measurable criteria.
OUR BRAND STRATEGY
Brand Strategy is the foundation on which your brand sits and behaves. Having the right strategy for your business is paramount.
Brand Definition
The who, what, why and how of how your brand looks and behaves. Defining the brand is the platform from where the brand narrative begins.
The brand identity and marketing assets are delivered or launched to the market carefully and coherently both internally to your stakeholders and also externally to your end-customers
Shape your employer brand, manage your reputation, and stand out in the talent marketplace with a carefully crafted strategy including an employee value proposition (EVP), and drive tangible business results.
The design process of creatively moulding the look and feel of your brand as a stand-alone logo or part of different marketing applications is what consumers will remember most.
This phase of brand development ensures it’s working and the results are converting via brand listening results, website hits, PPC results but most importantly, what your customers are saying about you and feeding back.
What is brand strategy and why is it crucial for business growth?
Brand strategy defines who you are, what you stand for, and how you’re perceived. It sets the foundations for sustainable growth by ensuring every action, campaign and communication is aligned with your long-term goals.
How does Mobas support clients starting a brand from scratch?
We work from the ground up; researching your market, defining your audience, articulating your purpose and positioning, and creating a brand that’s both distinctive and scalable.
Can Mobas help existing brands reposition themselves or enter new markets?
Yes. We’ve helped many established brands evolve to remain relevant or to break into new markets. Repositioning combines insight, creativity and careful stakeholder engagement to ensure the transition is authentic and effective.
What’s Mobas’ approach to developing a clear and impactful brand promise?
We distil complex business goals and customer needs into a simple, powerful brand promise that reflects your culture, differentiates you from competitors, and resonates with your audiences.
How do you tailor brand strategies for different sectors or business stages?
Every strategy starts with insight. We adapt our process to your sector, audience, and level of brand maturity, ensuring relevance whether you’re a start-up, scale-up or established enterprise.
What research and insight methods do Mobas use to inform brand strategy?
We combine stakeholder interviews, customer surveys, competitor audits and desk research with brand workshops to uncover the truths and opportunities that underpin a winning strategy.
How does stakeholder and customer feedback influence brand development?
Their input ensures your brand is grounded in reality. We use feedback to validate assumptions, highlight strengths, and identify areas for improvement—making the final brand more credible and engaging.
What is the Mobas Brand Definition model and how does it simplify brand identity?
Our Brand Definition model clarifies the fundamentals: purpose, promise, values and personality. It provides a clear, actionable framework that guides creative execution and consistent communication.
What role does creative storytelling play in translating brand strategy into action?
Stories bring strategies to life. We use narrative techniques to connect emotionally with audiences, making your brand memorable and relevant across every channel.
How does Mobas ensure consistency in brand positioning and architecture across touchpoints?
We define clear brand guidelines, messaging frameworks and design systems. These ensure that whether online, offline, internal or external, your brand looks, feels and sounds consistent.
How is brand creation connected to strategic brand definition at Mobas?
Definition comes first: it informs the creative. We don’t design logos in isolation; we create identities that embody the strategy and deliver long-term commercial impact.
What does the Mobas brand creation process involve - visually and conceptually?
From naming and visual identity to tone of voice and brand guidelines, we craft assets that express your strategy and work seamlessly across every channel.
How does Mobas support brand delivery during a launch or rebrand?
We plan launch strategies, manage internal engagement, and execute across digital, print, social, PR and events - making sure the brand is received with clarity and impact.
What’s the difference between a hard brand launch and a soft brand launch?
A hard launch is bold and public from day one; a soft launch introduces elements gradually to specific audiences before full rollout. We advise on the right approach based on your goals.
How does Mobas help clients measure brand performance after a launch?
We track awareness, engagement, sentiment and commercial performance using bespoke KPIs. This ensures the strategy remains effective and evolves with your market.
What metrics or KPIs does Mobas track during a brand evaluation programme?
Metrics often include brand awareness, preference, NPS, share of voice, digital performance and employee engagement scores - providing a holistic view of brand health.
How frequently should businesses evaluate their brand’s impact, according to Mobas?
At least annually, with lighter check-ins quarterly. Markets move fast, so regular evaluation ensures your brand remains relevant and competitive.
How do Mobas’s employer branding and Employee Value Proposition (EVP) services tie into overall brand strategy?
Your employer brand is part of your overall brand. We align EVP with customer promise so employees become advocates, driving both recruitment and retention.
Can Mobas align employer branding with customer value to drive internal and external engagement?
Yes. By uniting what you promise customers with what you offer employees, we create a consistent experience that builds trust and loyalty across all audiences.
What’s the best way to get started with Mobas’s brand strategy services?
Contact us for an initial conversation. We’ll explore your challenges and ambitions, then recommend the best way to unlock brand transformation.
