No matter how experienced a business or its leadership team, 2020 has been a year like no other, filled with countless challenges. However, as we reflect on the year as it draws to a close, we’re enthused and excited by the growing wave of optimism building in businesses who have adopted a maverick mindset. It’s clear for us to see that the pandemic has brought with it an opportunity for leaders to reflect on their operations, try new things, and invest in growth. There’s a high degree of confidence within these businesses, and they’re well-positioned to start 2021 with a fresh opportunity-centred outlook, one that will take them beyond where they were just 12 months ago.
As business leaders turn their thoughts into actionable strategies, many are turning to Mobas to transform these opportunities into success. Over the past few months, Mobas has been appointed to deliver transformation projects from national and international brands seeking to respond with agility to the opportunities ahead. The Cambridge- and London-based agency has also sought to expand during this time too, to ensure the business is well placed to provide exceptional levels of support to clients with the addition of a new research function and the appointment of Ruth Gosling as Analytics and Insight Manager.
Robin Bryant, Joint MD and Founder, commented: ‘We are thrilled to welcome Ruth to the team. At Mobas we’re constantly investing in the future, and her knowledge and experience will be invaluable in bolstering the research and insight offering – helping us to transform the clients we work with now and for the future. We’ve found that research has been a critical factor for our partnership-based relationships, and we’re keen to lead the way with this genuine strategic offering’.
Robin continued: ‘This outbreak has been challenging on so many levels, however, the outlook is positive for businesses with the right mindset and commitment to capitalising on the opportunities ahead. We’ve been approached by numerous business leaders and marketing directors looking for an agency who will challenge their thinking and empower them to grow. We’re delighted to have been appointed by seven businesses over the past three months in their strategic, business and brand campaigns’.
Mobas’ new appointments include:
The University of Cambridge, the globally renowned University
Cambridge University Press, the world’s oldest publisher
OE Cam, business psychologists and organisation consultants
Avara Foods, one of the UK’s largest food businesses
SBM Life Science, the international developer of products for crops, plants and the home
Faces of Valor, an innovative technology and software company dedicated to preserving and sharing the memory and stories of veterans worldwide
If you’re a business leader with a challenger mindset who aspires to not only survive but thrive in this new age, get in touch with the team at Mobas to discover more about their business, brand and campaign transformation services.