13 June 2021 -
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Stop Guessing, Start Researching

Understanding customer needs in a post COVID world

New for 2021, Mobas has launched a new webinar series as part of our ongoing support of business transformation. Our first webinar focused on how research and insight can be used to support business transformation.

We discussed the impact that COVID-19 has had on customer behaviours, and some of the ways that businesses can use research and insight to understand this for their specific business challenges. We answered questions from our audience relating to the use of research, insight, and analytics and how to use this information for effective business transformation.

Our expert panel included

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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