Endomag (formerly Endomagnetics) had enjoyed phenomenal growth since launching their new streamlined method of diagnosing breast cancer using nano-technology. Already successful in Europe, they had plans for significant global growth and tasked us with creating a brand proposition and identity that would reflect their position as knowledgeable innovators at the cutting edge of treating cancer
We spent invaluable time developing a solid understanding of the business and its impact, avoiding becoming engrossed by the technology by maintaining a strategic commercial approach. We took the time to develop an in-depth understanding of the market landscape, assessing market trends, the competitors and their approaches. We worked with the Endomag team across workshops and carried out customer research, to then distil the unique idea that lies at the heart of the brand and resonates with each of the brand’s very different audiences, including surgeons, buyers, patients and distributors
We created a brand proposition and strategy that would differentiate Endomag and serve as a foundation from which they could develop sound business and marketing plans. This built an internal understanding of the business’s goals and vision.
From this we instigated a name change from Endomagnetics to Endomag, allowing for future development into new markets. We created a new brand identity, developed a new website and created a PR launch campaign to make some noise while providing PR support throughout
The outcome has helped Endomag position themselves as innovators in their field and supported a successful launch into the global market. The rebrand has further supported the business’s multi-million growth strategy in the last year while a new product is now extending the brand family and accelerating further global growth