Mercure is a midscale brand with a portfolio of 3- and 4-star hotels across the UK. Mercure Hotels is run by its parent company AccorHotels, a French multinational corporation.
Mercure Hotels is an established brand but required a brand partner to ensure consistent, on-brand transformational ideas.
Mobas has worked with Mercure Hotels for the past eight years, offering a suite of creative, design and digital services to communicate strong brand messages across all platforms throughout the UK.
Mobas has had the pleasure of working on a number of creative projects for Mercure to package their functional and residential offerings such as Mercure weddings, Meet with Mercure and their annual Christmas creative and roll-out.
As well as creative, Mobas also acts as the brand guardians for the Mercure brand, ensuring that all brand messaging and creative outputs are on brand and consistent – across the entire portfolio of Mercure hotels.
Mobas works alongside Head Office, franchises and individual hotels to build relationships and retain consistency. Whether it be in-hotel collateral, hotel microsites, brand-level campaigns or campaign websites, we work with the team to ensure that Mercure’s brand essence and values are communicated across all platforms consistently and on brand.