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@say.hello@mobas.com    +44 (0)1223 841699

Mercure

Challenge

Mercure is a midscale brand with a portfolio of 3- and 4-star hotels across the UK. Mercure Hotels is run by its parent company AccorHotels, a French multinational corporation.
Mercure Hotels is an established brand but required a brand partner to ensure consistent, on-brand transformational ideas. 

Approach

Mobas has worked with Mercure Hotels for the past eight years, offering a suite of creative, design and digital services to communicate strong brand messages across all platforms throughout the UK.

Mobas has had the pleasure of working on a number of creative projects for Mercure to package their functional and residential offerings such as Mercure weddings, Meet with Mercure and their annual Christmas creative and roll-out.
 

Delivery

As well as creative, Mobas also acts as the brand guardians for the Mercure brand, ensuring that all brand messaging and creative outputs are on brand and consistent – across the entire portfolio of Mercure hotels.
 

Outcome

Mobas works alongside Head Office, franchises and individual hotels to build relationships and retain consistency. Whether it be in-hotel collateral, hotel microsites, brand-level campaigns or campaign websites, we work with the team to ensure that Mercure’s brand essence and values are communicated across all platforms consistently and on brand.

We're here to make things happen for you.

+44 (0)1223 841699 say.hello@mobas.com